25 Good Fundraising Ideas (and One Bad One)

22. Write at a sixth-grade reading level
That doesn’t mean write as if you’re writing to a sixth grader. It means things like using short sentences and short words. Make it easier to read. It’s all about lowering the pain and struggle level for your donors, Brooks said.

23. Write the reply coupon first
Brooks said a lot of copywriters write the package in order, but he said you need to know where your package is going. “It’s about the destination, not the journey. Make sure you’ve got that right; know exactly where you’re going,” he said.