25 Good Fundraising Ideas (and One Bad One)

6. Be not afraid
“A lot of us are afraid of failure, looking bad, losing bad,” Brooks said. “Fear makes us do really stupid things. Get fear out of your mind. Fear does more damage to you than the things you are afraid of.”

7. Ignore your brand guidelines
“Brand guidelines are about us, but fundraising is about donors,” he said. Worry more about your donors and what’s important to them, not what your board demands in branding.