25 Good Fundraising Ideas (and One Bad One)

11. Remember, you are wrong
Raising funds isn’t about what you like; it’s about what your donors like … especially considering your donors are probably older than you. Therefore, “everything about you makes you a really bad sounding board,” Brooks said. “Just because you wouldn’t respond doesn’t mean your donors won’t. Learn about your donors, what they respond to … not what you respond to.”