25 Good Fundraising Ideas (and One Bad One)

16. Repeat yourself
Repetition, repetition, repetition. Brooks suggested to ask a bunch of times in a single letter, and don’t be afraid to ask the same thing.

17. Don’t focus on huge numbers
In fundraising, one is greater than 21 million. “The human brain does not know how to deal with giant numbers. We only know how to respond emotionally to small numbers,” Brooks said. “People don’t give to a problem because it’s big; they do it because they think they can solve it.”