25 Nonprofit Website Musts

8. Stories and/or testimonials

Who has your organization helped? How has it changed people's lives? Testimonials from specific people can be powerful tools to motivate donors to act.

9. Crystal-clear calls to action

While you shouldn't crowd your pages with calls to action, don't hide them in menu bars or "below the fold" areas. Place them in their proper context (for example, embedded in a blog article related to the subject of your call to action), and they'll perform better.