25 Nonprofit Website Musts

One could probably come up with an additional 25 "nice to have" website features, functions or technologies. But the 25 items above are really important — that's why I consider them "must haves." Nonprofits with significant tech resources or that can partner with a shop with those skills can start personalizing pages to specific members/users or use personalized landing-page URLs within their offline direct mail to tailor messaging to specific visitors or donors.