25 Nonprofit Website Musts

Here's a simple two-step process I find useful when beginning the site developmental process:

1. Imagine yourself in the position of each category of potential site visitors listed above.
2. Compile a list of the needs of each category. What would, for example, a member of the press want to see and experience? How about a potential partner or a large corporate donor?

While the informational needs of each audience category(and hence the individual paths to conversion) are unique, there are common features to improve the quality and performance of your nonprofit site for your nonprofit's various constituencies.