25 Nonprofit Website Musts

Content that is never seen by your target audience has no value. Even if you lack the budget to promote your site's content via Google or Bing paid clicks, paid social promotion often provides a cost-effective alternative.

6. Images of humans

No matter what your cause, find a way to use human faces in your content. Human expressions have a limitless ability to convey emotion, and there's a special part of everyone's brain (the fusiform face area) that lights up when they're encountered.