Easier Said Than Done: 25 Random Things About Fundraising
Here’s some stuff you might not know about an old friend.
19. There is no objective evidence that there is any such condition as “donor fatigue.” Donors give extraordinarily in times of extreme need, like the Indian Ocean tsunami or Hurricane Katrina. “Fundraiser fatigue,” however, is all too real. Fundraisers routinely grow tired of urgent messaging and drift away from it, then blame the resulting drop in response on the donors. This unfortunate habit costs the nonprofit world billions of dollars a year.
- Companies:
- Donor Power Blog
- Merkle
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