Easier Said Than Done: 25 Random Things About Fundraising
Here’s some stuff you might not know about an old friend.
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Jeff Brooks
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2. Race and ethnicity are not good predictors of charitable giving. Age and sex, however, are strong predictors: Women give more than men, and older people give more than younger people.
3. Someone who regularly attends a house of worship is twice as likely to give to charitable causes as someone who seldom or never does. The churchgoer gives 100 times as much to charity per year — including 50 times as much to nonreligious causes.
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