Easier Said Than Done: 25 Random Things About Fundraising
Here’s some stuff you might not know about an old friend.
5. The most read part of a fundraising letter is the P.S. That’s why the professionals always use the P.S. to restate the letter’s call to action, rather than for the traditional afterthought.
6. Mail recipients spend more time looking at the back of the envelope than the front. Think about it: You have to face the back toward you in order to get the envelope open. A tricky way to take advantage of this is to put the recipient’s address (or the window that displays it) on the flap side of the envelope.
- Companies:
- Donor Power Blog
- Merkle
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