Easier Said Than Done: 25 Random Things About Fundraising
Here’s some stuff you might not know about an old friend.
7. A pleasant orange scent applied to a direct-mail package does nothing to improve fundraising results.
8. More often than not, an envelope with no message on the outside gets better fundraising results than one with a message. I don’t think this is because nothing is better than something, but because most teasers are so lame we’re better off without them.
- Companies:
- Donor Power Blog
- Merkle
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