Easier Said Than Done: 25 Random Things About Fundraising
Here’s some stuff you might not know about an old friend.
9. Most enclosures added to direct-mail packages suppress fundraising results. One of the smartest tests you can do is to remove enclosures. It not only lowers cost, but very often also improves response.
10. Direct-mail testing does not yield universal principles. It only tells you specifically what happened in your test. Only a fool or a charlatan will claim otherwise.
- Companies:
- Donor Power Blog
- Merkle
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