Easier Said Than Done: 25 Random Things About Fundraising

11. The more recently a donor gave, the more likely it is she’ll give now. “Resting” donors from opportunities to give for some period after they’ve given is one of the most revenue-negative strategies around.

12. When donors are offered choices — about how you communicate with them, where their money goes or almost anything else — their giving measurably increases. Even when they don’t exercise any of the choices offered (as most don’t), their giving is greater than the giving of those not offered any choices.