Easier Said Than Done: 25 Random Things About Fundraising
Here’s some stuff you might not know about an old friend.
11. The more recently a donor gave, the more likely it is she’ll give now. “Resting” donors from opportunities to give for some period after they’ve given is one of the most revenue-negative strategies around.
12. When donors are offered choices — about how you communicate with them, where their money goes or almost anything else — their giving measurably increases. Even when they don’t exercise any of the choices offered (as most don’t), their giving is greater than the giving of those not offered any choices.
- Companies:
- Donor Power Blog
- Merkle
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