Easier Said Than Done: 25 Random Things About Fundraising
Here’s some stuff you might not know about an old friend.
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Jeff Brooks
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13. Typos improve fundraising results. I’m sorry, but I can’t prove that. Seriously, I can’t count the number of times we discovered an egregious typo, then waited in horror for donors to voice their wrath and confusion by not responding in droves … only to experience instead an unusually high level of giving.
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