Easier Said Than Done: 25 Random Things About Fundraising

My theory: Once someone finds a typo, she pays a lot more attention — and that dramatically improves the chance she’ll be moved by your message and give.

14. The working poor are the most generous Americans, giving the greatest portion of their incomes to charity of all U.S. economic groups.

15. Wealthy Americans follow in generosity, giving slightly less than the poor do on a proportional basis.