27 Keys to Monthly Giving Program Success, Part 1 (1-6)

[Editor's note: This is part 1 of a four-part series on the session "25 Proven Monthly Giving Tools & Ideas Packed in 50 Minutes" held at the 2012 Washington Nonprofit Conference.]

A monthly giving program can do wonders for a nonprofit organization's fundraising. Having a stable of dedicated, loyal donors who contribute regularly is a luxury that increases annual and lifetime donor value, lifts fundraising results, and alleviates some of the pressures.