27 Keys to Monthly Giving Program Success, Part 1 (1-6)

1. Just do it
No matter the shape, size or mission of your organization, you should set up a monthly program. Even if it doesn't gain much traction initially, it's a revenue stream that grows and becomes worth a lot over time.

"If you ask, they will come," Waasdorp said. "Even a small number of sustainers will make a difference. Over time, it's worth lots of revenue."