27 Keys to Monthly Giving Program Success, Part 1 (1-6)

2. Present management with long-term revenue projections
To get buy-in from the top and justify the existence of a monthly giving program, give your leadership numbers and projections, emphasizing the long-term benefits of a monthly sustainer program, Waasdorp said. The executive director and board like to see numbers and statistics, so provide them. Annualized revenue results and telemarketing response look better and compare better with monthly giving against other appeals, especially over time. Show management projections for the long tail.