27 Keys to Monthly Giving Program Success, Part 1 (1-6)

3. Keep the rest of the organization informed of progress through small internal news flashes
"Sustainers oftentimes are not seen as exciting compared to acquisition or housefile tests, so you may need to do internal PR, if you will," Waasdorp said. "Every month send a note to update your colleagues on the revenue, growth and activity of your sustainers."