27 Keys to Monthly Giving Program Success, Part 1 (1-6)

"To have a successful monthly giving campaign, start with credit card donors," she said. "They're a lot easier to sell, and generate results."

5. Stay ahead of credit card expiration dates
Donations can be rejected or delayed due to expired credit cards. To keep projections and revenue on schedule, set up a system to contact donors before their credit cards expire. Don't wait to get rejected due to the credit card expiration date to contact a monthly donor. You want to stay ahead of the curve, Waasdorp said.