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Joe Boland
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Direct%20Marketing%20Association%20Nonprofit%20Federation's<%2Fa>%202012%20Washington%20Nonprofit%20Conference<%2Fa>%20Thursday,%20five%20fundraising%20pros%20shared%20their%20secrets%20to%20implementing%20and%20running%20a%20monthly%20giving%20program%20in%20their%20session,%20"25%20Proven%20Monthly%20Giving%20Tools%20%26%20Ideas%20Packed%20in%2050%20Minutes."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2F27-keys-monthly-giving-program-success-part-1-1-6%2F" target="_blank" class="email" data-post-id="5182" type="icon_link">
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This contact point is also an ideal time to ask for an upgrade in giving level. Test to see if your monthly donors are willing to increase the amount of their monthly gifts at this time.
6. Convert reminders to automatic gifts
If you offer monthly mail reminders, try converting them to auto giving via bank or credit card on a regular basis, Waasdorp said. Buckslips with potential savings can generate 2 percent to 3 percent conversion every month. If you keep doing it every month, you really grow the auto givers in your monthly giving program.
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