27 Keys to Monthly Giving Program Success, Part 2 (7-11)

7. Include a monthly giving ask in your welcome series
Right off the bat when you acquire a new donor, make him or her aware of your monthly giving program, Downs said.

"Making new donors aware of a monthly giving program by mail or phone is a great way to engage," she said. "CARE donors receive a monthly ask by phone and mail within 30 to 45 days of their first gift. Let them know that it exists."