27 Keys to Monthly Giving Program Success, Part 2 (7-11)

"Let donors know the benefits of being members up front, and remind them along the way," Downs said. "… Make it feel exclusive. Think of these donors as an audience to treat with special access."

CARE, for instance, offers a conference call with its president two or three times a year. These donors are very committed and loyal. Give them something special, Downs said.