27 Keys to Monthly Giving Program Success, Part 3 (12-19)

18. Use the phone to upgrade sustainers
An international child-relief organization Weidokal worked with incorporated telemarketing to upgrade current child sponsors and saw its metrics jump from a 17 percent upgrade rate historically to a 26.8 percent upgrade rate in 2011 due to personalized scripting (sponsor level, child name, age and country), which let donors know the organization knows them and that their gifts raised the boat.

19. Use voice broadcast to import fulfillment
A Native American boys and girls school tested a voice broadcast prior to a pledge letter, Weidokal said. Basically, it was a call announcing the appeal. It led to increase in response and average gift.