27 Keys to Monthly Giving Program Success, Part 3 (12-19)

"Find your most compelling offer — the more specific the better," Arnold said. "[For example,] '$20 can feed and school a young student for a month.' Decide which groups to test — look for those who give multiples times per year. Determine what types of transactions you will offer: monthly credit card, checks, bank debit? Plan your communication stream to keep monthly givers informed and engaged. Think about how you will receipt without overwhelming them."