27 Keys to Monthly Giving Program Success, Part 3 (12-19)

14. Make monthly donors internal VIPs
"They are your most loyal donors, and you are one of their top charities," Arnold said. "It's a an enviable position, and you don't want to relinquish that."

She suggested that you route their phone calls to your best and most experienced customer service reps. Don't over-ask with too frequent upgrades or by adding miscellaneous fees. However, do include them in other appeals, especially emergency appeals.