27 Keys to Monthly Giving Program Success, Part 3 (12-19)

"Treat them like family — or better than family. Don't take advantage of them," she added. "Donors want a good reason to give. If you get to them first, they'll give to you."

15. Test DRTV to acquire monthly givers
If there's room in your budget, it's worth testing DRTV to acquire monthly donors. We've all seen the ASPCA ads and various other charities promoting monthly giving programs on the television.