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Joe Boland
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Direct%20Marketing%20Association%20Nonprofit%20Federation's<%2Fa>%202012%20Washington%20Nonprofit%20Conference<%2Fa>,%20five%20fundraising%20pros%20shared%20their%20secrets%20to%20implementing%20and%20running%20a%20monthly%20giving%20program%20in%20their%20session,%20"25%20Proven%20Monthly%20Giving%20Tools%20%26%20Ideas%20Packed%20in%2050%20Minutes."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2F27-keys-monthly-giving-program-success-part-4-20-27%2F" target="_blank" class="email" data-post-id="5161" type="icon_link">
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21. Test your monthly giving program on your homepage
Put a link and description of your monthly giving program on the homepage of your website, highlighting an offer or benefit of joining.
"If your site simply asks for single gifts, you'll continue to get single gifts," Glass said. "If you ask for monthly gifts, you'll get them."
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