27 Keys to Monthly Giving Program Success, Part 4 (20-27)

22. Test giving levels and when to ask
Glass shared something that sounds counterintuitive: If you provide higher ask strings, you drive higher conversion rates.

"If you want more money, ask for more money," he said. "If not, don't ask for it."

However, Glass did caution to keep an eye out for churn rates. You don't want to lose too many donors to higher ask strings. Also, he suggested that organizations never try to upgrade monthly donors before 12 months, and 12-24 months is ideal — of course, it's always good to test.