27 Keys to Monthly Giving Program Success, Part 4 (20-27)

25. Remember lapsed sustainers
Don't ignore your lapse monthly givers, Waasdorp said. Some tips on re-engaging lapsed sustainers:

• Phone typically works best to win them back.
• Be open to criticism.
• Little surveys work — find out why they really left!
• Sustainers are willing to come back.

26. Try to get overall management commitment
"It makes your life a lot easier when everybody is going in the same direction," Waasdorp said.