28 Ideas for Digital Fundraising Success, Part 1 (1-10)

1. Mobilize or be left behind
In June, more e-mail was read on mobile devices than desktops, according to Return Path. And people aren't just opening their e-mail on mobile devices — they're donating as well. It's important to focus first on a mobile-friendly site, forms and e-mails.

2. Like TV, a good fundraising e-mail series ends in a payoff
The first e-mail should educate the donor and provide a call to action. The second e-mail should include a little education and a more urgent call to action. The third e-mail should be a direct request for funding to address the need. And the process should be repeated as needed.