28 Ideas for Digital Fundraising Success, Part 1 (1-10)

3. Just do it
Set up your technical, programmatic and day-to-day infrastructure. Try everything at least once, keeping in mind budget of course. There's no harm in "lessons learned." And track what your "competitors," i.e., other organizations similar to yours, are doing.

4. Add Google+ to your fundraising toolbox
Recent changes to Google's algorithm make having an active Google+ page essential to maintaining high search rankings. If you want donors to find you online and make gifts, add Google+.