28 Ideas for Digital Fundraising Success, Part 1 (1-10)

5. Test landing pages
Test iterations and placements of your control headlines, subhead, images, calls to action, words, color of buttons, etc. Also test reducing your page elements to a single focus so the donor's path is better defined, but don't forget to provide enough copy to overcome obstacles to the call to action. Test "you/benefits" copy vs. "what it is" copy. And ask your webmaster to create a nonstandard CMS template for your landing page tests — limited navigation and promotion asks.