28 Ideas for Digital Fundraising Success, Part 1 (1-10)

9. Create an inventory of Facebook ads
After you create that inventory, refresh your ads twice a week. Within 72 hours, the average clickthrough rate for a Facebook ad campaign dives along with your ad visibility and reach, according to WebTrends, and you pay more per click. So create at least eight to 12 ads (text and graphics) or posts for a Facebook advertising campaign at the onset, and test two or three sets of ad creative each week.