28 Ideas for Digital Fundraising Success, Part 2 (11-20)

11. A picture is worth $$
A picture on the donate button itself can increase contributions. It makes the call to action even more prominent.

12. Don't accept the status quo
Test, retest, track and analyze everything. A theory is just a theory until you test it. You should continually re-evaluate long-standing programs and track your metrics. Optimization is the key, and the only true way to stay optimized is to test constantly. Even testing things as small as the color of the "Donate Now" button or all caps vs. no caps can impact response.