28 Ideas for Digital Fundraising Success, Part 2 (11-20)

14. Make your campaign relevant
Create campaign hooks that help donors relate the campaign to their lives. One way to do that is to relate your campaign to current events or news. Leveraging current news as much as possible can keep your organization top of mind.

15. Juggling takes two hands (that work together)
Close coordination between online and direct mail pays off. Keep in mind timing, theme and copy to make sure the message remains consistent.