28 Ideas for Digital Fundraising Success, Part 2 (11-20)

16. Integration is vital
Donors now reside in a multichannel world, which means there is a lot of channel crossover. Mail donors have e-mail addresses, and social-media users can be reached by phone. So it's crucial to launch a full-scale campaign. Think beyond e-mail, and incorporate a fully integrated campaign using all the tools at your disposal: social media, text message, website, lightbox ads, blog posts, press releases, direct mail and telemarketing.