28 Ideas for Digital Fundraising Success, Part 2 (11-20)

17. Target Facebook ads to your own 'likes'
Covenant House used targeted Facebook ads to promote a matching-gift offer. By doing that, it resulted in $12.08 for the organization for every $1 it spent while also increased overall donor engagement.

18. Avoid these website design (or redesign) no-nos

• Relying completely on market research and personas to redesign your site (or not).
• Having only one link on a page to important content.
• Putting headlines and links on your site graphics.
• Your mother can't tell you the purpose of your site in four seconds.
• Using a lot of Javascript and Flash.
• Not worrying about changing URLs for the new site.

19. Who's making the ask?
It's important to establish a relationship between the donor and the asker. It's always important to vary who the ask is coming from, testing to see what works best.