28 Ideas for Digital Fundraising Success, Part 3 (21-28)

21. Are QR codes obsolete?
A couple years ago, it seemed like QR codes were popping up everywhere. However, they haven't really taken off as expected. Still, QR codes are able to provide gateways between different campaign materials and channels.

22. Heed these search engine optimization tips

• For new campaign content, ask an SEO expert for formatting and guidelines for URLs, titles and tags.
• Do keyword research using Google keyword tool, Google News, Twitter hashtags, competitive research, etc.
• Use a unique title tag for every page and form — 12 words or 75-85 characters long.
• Don't ignore meta description tags, which is what your audience sees/reads when a search result appears. Use marketing copy with a call to action — 12-24 words.
• More readable, non-graphic copy on a page is better, with a minimum of 150 words per page.

23. Don't always take no for an answer, especially at end-of-year
At the end of the year, it seems you can't ask too often. Increase the pace of your digital communications from weekly to twice a week to daily, etic.