28 Ideas for Digital Fundraising Success, Part 3 (21-28)

24. Ask supporters what they want
Survey your membership. What better way to find out what your donors want than asking them directly? Find out information to guide program choices and messaging, and discover demographics to target your messages.

25. Think outside the lightbox
Lightboxes can be a big boost for online donations or capturing valuable donor information. Experiment and see what works, and customize lightboxes to achieve gift upgrades.