28 Ideas for Digital Fundraising Success, Part 3 (21-28)

26. Tell donors what you told them
Try e-mailing a word-for-word copy of the direct-mail letter your donors recently received without any rewriting to give it "e-mail speak." Introduce it with it, "I recently sent you a letter in the mail but haven't heard back yet. Please take the time to respond today." It may get an online response or prompt the donor to look for the mailer again.