28 Ideas for Digital Fundraising Success, Part 3 (21-28)

27. Remember these e-mail basics
A donor can't give or respond if he or she can't read it. Make sure it is formatted to be read for any browser and e-mail provider. Also, don't assume your donors will download images for every e-mail they receive because chances are they won't.

28. Slow down your e-mail unsubscribe rate
How? Offer choices like reduced frequency instead of just a full opt-out. Fight to keep your e-mail constituents.