29 Tips for Gaining and Retaining a Donor Base

12. Stability. You may want to do this if there are issues with your service or you have limited resources. To increase your stability, Rich recommends continuing acquisition and renewal efforts. For acquisition, define who you are targeting and use of a mix of methods, including on-site efforts, activities, gift memberships and direct mail.

Acquisition
13. Target. When trying to decide who to target, look for "clones" of your current members, Rich said — but not all members. She recommended focusing on the characteristics of long-time members (three to five years) and donor-club-level members.