29 Tips for Gaining and Retaining a Donor Base

"Small increases lead to substantially more members in the future," she noted, suggesting renewing members via the same channels through which they joined.

20. Renewal schedule. Stick to your renewal schedule, Rich said. She recommended renewing based on each person's anniversary as a member, so if someone joins in March 2009 they are renewed in March of 2010, rather than renewing every member at the same time.