29 Tips for Gaining and Retaining a Donor Base

Send your first renewal letter 30 to 45 days prior to the membership expiration date, a second letter during the renewal month and a third letter 30 to 45 days after the membership expires.

21. Lapsed members. Rich recommended mailing or calling lapsed members at least twice a year. Mailing lapsed members can result in a higher rate of return than for acquisition. After three years lapsed, move the name to a prospect list.