29 Tips for Gaining and Retaining a Donor Base

22. Dues levels. "When renewing, list the dues level for the member and levels that are higher," Rich said. "Do not list dues levels that are lower than the current one."

23. Telemarketing. This can be used for customer service (to get back to members if they have questions); thank-yous (trained volunteers can do this); to do a survey (should be professionally written and tested); to invite members to participate in an event; and for lapsed-member campaigns and renewals (if you want feedback on why someone isn't renewing).