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Member segments to survey are all current members, lapsed members (to see why they didn't renew), visiting members and long-time members.
Two things she noted: Don't put the survey in your newsletter; make it a separate item. And have a deadline for response.
28. Use the Internet. The Internet should be an additional channel to an organization's marketing mix, not a substitution, Rich said. It can be used for acquisition and renewal via e-mail communications, an online newsletter and event registration. Rich also suggested creating members-only Web pages such as chats, "ask the experts" and a calendar of events.
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