29 Tips for Gaining and Retaining a Donor Base

Plan your program
1. Know the purpose. Are you trying to build a constituency, gain active participation, attract volunteers, strengthen relationships, promote interest in a subject area, gain social ties or increase income?

2. Create a plan. What is the purpose of the program? What are its goals, i.e., the major ends to be accomplished? Define objectives: tasks that are measurable have a time frame and are assigned responsibility. Create action plans: What are the steps for accomplishing the objective leading to accomplishing the goal?