29 Tips for Gaining and Retaining a Donor Base

Other fundraising requests that you can let members know about are matching gifts, gift memberships, tributes, capital campaigns, planned giving, special events, special projects, products and facility rental.

4. Keep flawless records of your donor base. This will help you defend against attrition, a big problem with organizations. Rich said that according to AFP research, essentially for every $5 an organization raises in new gifts, about $5 is lost to attrition.